Case Study 1

An online marketplace

An online marketplace, with a revenue of over USS100 million, a platform connecting building contractors.

CLIENT PROFILE

An online marketplace, with a revenue of over USS100 million, a platform connecting building contractors, suppliers and manufacturers of home improvement products and consumers across North America.

The online merchant sold mostly heavyweight, expensive products such as building materials, kitchen and bathroom equipment, furniture, etc. and was looking to expand its market penetration across strategic locations in the continent.

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BUSINESS NEEDS

Looking for a price intelligence solution

The client was looking for a price intelligence solution that will help him come up with dynamic optimum pricing for 10,000 SKUs responding to any change in competitor products (price and stock).


CHALLENGES

Identifying competitors, covering relevant product and the data sources to capture product information - awes a time consuming task to identify sellers on other **ems across cities in the U.S. end Canada as well as comparable product, as names and descriptions vary a lot in many cast for different manufacturers.

Dada capture and quality issues - with layout and structure varying acro-a wetites, which were frequently updated, configuring scrapers and parsing the data was a huge challenge. Further, extensive cleansing, with human intenention was required to remove quality issues.

Data accessibility issues-as lot of data on stock and product descriptions was lost behind captcha codes, in heavily embedded images, tables, frames, etc.

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Business Impact

Increase
in seller subscription by 80%
Fine tuned
price optimization solution offered to sellers
Increase
in monthly sales across strategic locations.

Solution


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Market Visibility
Dashboard

Real-time views on pricing and stock availability metrics across products across markets based on pre-defined NPis for product and matt segment. • Alerts to notify about new promotional offers, product and pricing revisions, which could be filtered product segment wise, location-wise across time-periods.

Actionable insight such as identifying locations where SSW prices can be increased or product availability increased, etc


Dynamic Pricing
Application

Al-based application which generate price point for 0'110,030 SKUs, with features to include product additions, to enable subscribed sellers offer the most competitive prices, adapting to price changes in real-time.

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APPROACH

Market research and analysis - identifying competitors, data sources, all required parameters to compile information on compel:doge products across the continent


Automated data collection process - configuring scrapers for all competitor websites, nith custom scripts for websites with complex structures (embedded data) to extract product codes, prices, stock levels, descriptions on promotions, pica reductions or discount, etc, using proxy VON servers For dealing with captcha code issues.

Automated product segmentation module - cakulating 'product similarity indcf using advance machine learning methodologies on different product feabaes along a data cleansing and tea re:erne:Ion module.

Real-time data aggregation vie an API - n NgeW of pricing and stock level revisions or updates acro-, - end manufacturers.

Enabled exporting of competitor product and pricing information into Ethel, with options for weekly updates to incorporate revisions - covering product pricing and stock availability information across locations.

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